R$ 11,000 for the most expensive ticket. Three women for every man. Phones collected at the door. Folha de São Paulo covered the MeuPatrocínio event in Vila Olímpia that blended a gala party with total privacy. There were 40 sugar daddies and 120 sugar babies in a venue with live music, open bar, and caviar.
Folha drew attention to the planning behind the night. The lighting was low, the soundtrack was live, and no guest kept their phone after 10 PM. The idea was for everyone to interact without fear of ending up on someone’s Instagram.
How much it costs to attend
Sugar babies paid starting at R$ 440, but most were invited by MeuPatrocínio itself. For sugar daddies, packages ranged from R$ 2,000 to R$ 11,000, with perks like VIP access and premium seating in the venue. The 3-to-1 ratio mirrored what already happens on the platform, where female sign-ups far outnumber male ones.
São Paulo has MeuPatrocínio’s largest base of sugar daddies. The city was the obvious setting for the event, and the result confirmed it.
From digital to in-person
The night’s success paved the way for more events like it. Meeting someone in a private, well-produced setting is different from exchanging messages. For many attendees, that was the differentiator. The How It Works page explains the relationship model for those who want to understand before getting involved.
Source: Folha de São Paulo
