G1: R$ 11,000 Tickets, Three Women per Man, Caviar, and Phones Banned at 10 PM: The Sugar Daddy Party in São Paulo

19 de March de 2026

G1 went inside the party organized by MeuPatrocínio in Vila Olímpia, São Paulo. Forty sugar daddies, 120 sugar babies, live music, open bar, caviar passed by waiters, and one firm rule: phones collected at 10 PM. The night blended luxury with privacy, and reporters followed everything up close.

Tickets started at R$ 440 for sugar babies, but most got in as guests of the platform. For sugar daddies, prices ranged from R$ 2,000 to R$ 11,000, depending on the package. The ratio of three women to each man was planned, and in practice it worked out exactly that way.

Who was there

Carla Arruda, 25, told G1 she found the platform after searching “how to meet handsome and successful men” on Google. Monalisa Correa, 36, came to the sugar world by another path. After losing her father and leaving a 14-year marriage, she wanted to meet generous people. She said she found selectivity and reciprocity in the men on the platform.

The sugar babies averaged 27 years old. The sugar daddies were around 40, with participants ranging from 30 to 70. This variety shows that the sugar daddy world does not have a single profile.

Why São Paulo

São Paulo has MeuPatrocínio’s largest user base in the country. Successful professionals and ambitious women are concentrated in the capital, making Vila Olímpia the natural venue for this kind of event. The night’s success showed there is demand for in-person meetups beyond the digital platform.

Those who want to understand how it all works can visit the MeuPatrocínio How It Works page.

Source: G1 Globo

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